Your Website is Ready - But does it Sell?

Your Website is Ready - But does it Sell?

Introduction: Your Website is Ready!

Congratulations, your website is ready! This is a huge step for your business. A professional online presence is essential nowadays, whether it’s a small hair salon, a photography studio, or a delivery service. The question now is, what’s the next step?

What’s the Next Step?

Your website is not just a pretty showcase – it’s a tool that helps you acquire new customers, book appointments, and increase your revenue.

But how do you measure how effective it is? How do you know if people are finding your website and if the time spent there leads to conversion? This is where conversions and the funnel come in.

The Importance of Conversion and Funnel

For your website to truly work, it’s important to understand the basics of conversions and the funnel (sales funnel). These help you track how visitors behave on your website and which areas need improvement. This way you can optimize your website to acquire even more customers.

How Does Timevise Help?

We understand that as a small business owner, you don’t have time for technical complications. That’s why we offer SaaS web hosting and online appointment booking solutions that allow you to create a professional website with appointment booking functionality in moments. But Timevise doesn’t just help you create a website. We’ll show you how easy it is to measure how your website is performing with simple, free tools – and how to use that data to get even more customers.

What are Conversion and Funnel?

Conversion

Conversion is what you want visitors to do on your website. This could be booking an appointment, contacting you, purchasing a product, subscribing to a newsletter, or anything else that is important to your business.

For example, for a hair salon, the conversion is booking an appointment, for a photographer, it’s contacting them for a quote, and for a dentist, it’s booking an appointment online.

Conversion Rate

The conversion rate shows what percentage of your website visitors complete a desired conversion. For example, if 5 out of 100 visitors book an appointment, your conversion rate is 5%. The higher your conversion rate, the more effective your website is.

Sales Funnel

The sales funnel represents the visitor’s journey on your website to conversion. This is a process that has different stages, and each stage has steps that the visitor takes. Analyzing the funnel helps you understand where you are losing visitors and where improvements are needed.

Stages of the Funnel

The typical stages of the funnel are:

• Visit: The visitor finds your website for the first time. For example, someone searches on Google for “best hairdresser in Budapest” and clicks on your website.
• Interest: The visitor browses your website, checks out your services, and reads reviews. For a style consultant, this might mean looking at your previous work in the gallery.
• Decision: The visitor considers whether to use your services. In a small medical practice, this may mean reading the introductions of the specialists.
• Action: The visitor performs the desired conversion. For a home delivery service, this is placing an order.

Why is Funnel Analysis Important?

Funnel analysis helps identify weaknesses on your website. For example, if many people visit your website but few book appointments, there is probably a problem with the appointment booking process. It may be too complicated or not clear enough. Funnel analysis helps to pinpoint where the visitor is getting stuck – and what you can do to keep them moving forward.

Free Tools for Measurement

Google Analytics

Google Analytics is a free web analytics tool that allows you to track the behavior of visitors to your website. It is easy to set up and provides a wealth of useful information. You can see where visitors are coming from, which pages they are viewing, how long they are spending on your website, and what devices they are using.

Google Search Console

Google Search Console is also a free tool that allows you to track your website’s performance in Google search. You can see what keywords people are searching for when they find your website, and what position your website is in the search results. In addition, you will receive notifications about crawling errors.

Microsoft Clarity

Microsoft Clarity is also a free tool that allows you to analyze user behavior. It creates a heatmap that shows where users click on your website and how they scroll down. It also has a session replay feature that allows you to watch user sessions.

Facebook Pixel

If you use Facebook ads, you can use the Facebook Pixel to measure the effectiveness of your ads. You can track how people who click on your ads behave on your website and how many complete a conversion.

Other Freemium Tools

Many other free or freemium tools are available, such as the limited version of Hotjar, that can help you measure your website’s performance.

How to Increase Conversions?

Using Google Analytics

Use Google Analytics to identify the most visited pages and exit points. If a page is very popular but many people leave it, there is probably a problem with the page content or user experience.

Google Search Console Optimization

Use Google Search Console to optimize keywords and improve website visibility. Use the keywords that people search for when they are looking for your services.

Microsoft Clarity User Experience Improvement

Use Microsoft Clarity to understand how users use the website and improve the user experience. For example, if you see that many people can’t find the contact form, place it in a more visible location.

Conversion Optimization Tips

• Clear call-to-action buttons: Use clear and prominent call-to-action buttons that encourage visitors to convert. For example: “Book an appointment now!”, “Request a quote!”, “Order now!”. Our article about CTA.
• Easy appointment booking: Make sure appointment booking is simple and fast. Timevise can help with this too!
• Mobile-friendly website: It is important that your website works well on mobile – as most people view it on their phones.

A/B Testing

Try different versions of your website and measure which performs better. For example, you can test different headlines, images, or call-to-action buttons. A/B testing helps you decide what works best – and what you should get rid of.

Summary

Measuring conversion and the funnel is essential for small businesses. These help you understand how visitors behave on your website and how you can improve your website’s performance.

By using free tools, you can significantly improve your website’s performance without spending money.

Our SaaS web hosting and online appointment booking solution continues to help you succeed. With Timevise, you can easily create a professional website that is optimized for conversions.

Try the free trial period – or contact us and we’ll help make your website not only beautiful but also effective!